Web Accessibility: How Improving Online Communication for the Blind Aid

Many businesses struggle in todays hibernating(a) economy. According to ShopperTraks National Retail Sales Estimate, total retail sales for Christmas week 2010 dropped 4.1 share and foot traffic in brick-and-mortar stores fell 6.1 percent (Christmas Week Retail Sales). To increase sales, companies must look for new marketing ideas and revenue streams. Two ideas are using Web advertising and creating online storefronts click-and-mortar stores versus brick-and-mortar stores (Journal of Interactive ad 2002). Companies also target the massive Baby Boomer Generation to conjure to larger audiences. Businesses increase their Web presence effectively and efficiently by creating sites that appeal to the aging Baby Boomers and to all visually impaired people. They create these sites by using Web accessibility.The term visually impaired describes people reporting obstacle seeing even while wearing corrective lenses as well as those who are blind, according to the American Foundation of the Blind (Facts and Figures). The World wellness Organization (WHO) divides day-dream into four categories normal vision, moderate visual impairment, severe visual impairment, and cecity. Low vision includes individuals having moderate visual impairment and severe visually impairment. The low vision category includes legally blind individuals the Braille Institute defines a legally blind person as someone who central vision acuity is 20/200 or less even with corrective lenses, such as glass or contact lenses. Low vision and blindness comprise the spectrum of visual impairment. The WHO states that glaucoma, cataracts, and uncorrected refractive errors, such as myopia and astigmatism, are the major causes of visual impairment worldwide. ... ...C/q/id/53349/t/2.Steinfeld, Charles. Understanding Click and trench mortar E-Commerce Approaches A Conceptual Framework and Research Agenda. Journal of Interactive Advertising. 2.2. Spring 2002. Print.Tim Berners-Lee Bio. World Wide Web Consort ium, 30 April 2010. Web. 10 April 2011. .United States. Census Bureau. Americans With Disabilities 2005. cap GPO, 2008. Print.29 USC. Sec. 794d. 1998. Print. US Web Retail Sales to Reach $249 Bln by 14-Study. Reuters, 8 March 2010. Web. 7 April 2011. . Vision Loss Rate Expected to two-baser as Boomers Age. SeniorLiving, n.d. Web. 8 April 2011. .World Health Organization, April 2011. Web. 6 April 2011. .